Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families

Critical early steps in a sales conversation

When meeting a prospective client, patient or customer (I'll use "customer" for all three), the new salesperson or service provider is eager to lead the conversation with a "sales pitch" about the features and benefits of the product or service they represent. It's usually too early to share that information.

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Helping small business owners develop extraordinary businesses that really work for their customers, their employees, themselves and their families