Customers will either get bored with our business or forget our business unless they hear from us often about new products and services and new offers.
That means, once a business gets a new customer, it is in a race to develop new products or services, upgrade existing products or services, or find additional products or services to offer the customer.
A priority objective of a business should usually be to cultivate relationships with customers who will buy from the business again and again.
I just looked up the Monopoly game on Amazon.com. You can get “classic” Monopoly, and there are also many special editions, like the “Cheater’s Edition”, “National Parks”, “Speed Monopoly”, “Frozen II Edition”, “(TV) Friends Edition”, “Star Wars Edition”, “Avengers Edition”, and more.
Notice that Disney has been making a series of “live action” (mostly CGI) remakes of “classic” Disney cartoons. In addition, it has acquired intellectual property, including Pixar, Lucasfilm (Star Wars), Marvel Studios, and 20th Century (Fox) Studios so that it is creating a pipeline of movies to be released to theaters. Disney had a record seven movies with gross receipts exceeding $1 billion in 2019.
As a CPA, I offered return preparation, tax planning, estate planning, mortgage brokerage, and financial planning to clients. I contacted clients about tax law developments that affected them. I reminded them about approaching deadlines for elections, estimated tax payments, etc.
Today I received an email from a vendor with an affiliate offer for a copywriting (promotional writing) course. This vendor is offering someone else’s product to keep his customers engaged and earn additonal income
Your business’s marketing plan should include a calendar schedule of product and service offers to be done during the year.
What is your business going to offer your customers next? Are they going to forget you or get bored and buy from someone else?
Would you like to have someone to brainstorm “What’s Next?” ideas with? Write me at mgray@profitadvisors.com to schedule an initial consultation.